Driving sustainability to assert brand leadership.

The brief was to use FCS’s green credentials to win more business and position the brand as leading the way in the market. Specifically, to create integrated communications that show how FCS customers can benefit from their range of products that help deliver improved fleet sustainability.

To achieve this, CMDi sharpened the brand’s offer to target businesses where green credentials matter – such as the public sector – winning more business, and in doing so raising awareness of FCS’s role in supporting customers to become more sustainable in their fleet fuel operations.