If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
How can your organisation and brand regain its energy? With so much uncertainty in the market, the need for greater brand energy is greater – and more valuable – than ever. By balancing efforts between current performance and future re-energising, organisations can do better than survive this year – they can thrive and grow sustainably.
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
FENSA, working in partnership with CMDi, has launched a new Installer Marketing programme, designed to help FENSA Approved Installers realise the full potential of the UK’s largest and most prominent glazing competency scheme with a suite of expertly tailored and affordable marketing strategies.
At CMDi, we have just launched the sector’s first online communications effectiveness test. Built on our unique incisive methodology and years of sector specialism, the “Cut Through Test” gives organisations an invaluable snapshot of their communications’ effectiveness – in just three minutes.
To help shape your brand’s future success you need to start planning strategically. Asking the right questions isn’t just a good place to start, it’s vital.
Built environment brands are investing heavily in marketing, but many fail to test their communications effectiveness. That’s why we've created the first quick and concise online communications effectiveness test, designed to help time-strapped marketing teams review how they are doing.
We’re delighted that our FENSA ‘all the proof you need’ campaign has received recognition in the construction marketing sector, having been nominated for 2 awards.