Client: BRE (Building Research Establishment)

Designing a sustainable exhibition display that stands out in a crowded environment.

The brief was to design and build a prestigious stand for BRE at the UK construction industry’s most important exhibition event, inspiring over 44,000 industry professionals across the supply chain.

To achieve this, CMDi realised the brand needed to start a conversation in a busy room. So the agency devised a simple and arresting design, intelligently using a limited budget. The tone was collaborative, welcoming and accessible, positioning BRE as the experts without any arrogance.

To persuade a busy audience to consider BRE as their sustainability partner.

Stand and event management • Design and production • Project management

CMDi delivered an impactful, sustainable, modular and reusable display system. It not only attracted high levels of interest, but could be adapted for BRE’s next event with the flexibility to fine-tune future messaging.
quotemark
CMDi achieved all our sustainability goals and helped us win kudos in a highly competitive environment – with limited time and budget.

Marketing Communications Manager, BRE
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