CMDi 2017-11-21T14:13:58+00:00

Building sharper brands

CMDi are brand differentiation specialists, insight builders and creative thinkers who work closely with clients to help sharpen and transform the way they communicate.

The agency has over 20 years’ experience sharpening brand positioning, lifting communication ROI and guiding organisational transformation.

Our unique combination of a senior-only team, powerfully incisive methodology and a proven set of tools, allows you to make important decisions with certainty.

Contact CMDi to access sharper thinking, for the edge your marketing needs.

01483 546 900

Our Team

Meet our core team of client focused specialists, combining years of experience in strategy, creativity and cross-channel implementation.

Six Unique Tools

We’re a full service creative agency providing a sharper set of tools for building brands and driving engagement, proven to help our clients’ communications cut through.

All agencies offer an “approach”. CMDi offers a unique set of tools that are designed to help clients in the built environment compete harder with fewer resources.

Market-tested and recession-hardened, each of our six tools has been refined over 10+ years to the point where 100% of our clients strongly agree that CMDi has improved cut-through and response.

Click on the tools below to learn more, or contact us for a personal presentation.

Find out more and request a presentation


Incisive communications that cut through.

We love creativity, we champion strategy, but we measure all our work in terms of cut-through and response. Because unless your spend on brand or communications generates response that translates into results, what’s the point?

From complex technical product launches, to multi-level websites, we apply CMDi’s unique incisive methodology to sharpen every piece of work to the point where it delivers against – or exceeds – your business targets.

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Browse incisive news and views on the built environment and related sectors.

Review current campaigns, see the latest trends, and more. Includes free incisive communications guides and valuable comments on issues affecting B2B marketing effectiveness.

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How sharp is your brand?

Take our free iTest now

If your communications don’t cut through, what’s the point? Our free iTest has been designed by experts to indicate the incisiveness score of your marketing, instantly. Then list actionable ideas to help improve your brand’s effectiveness and traction.

Take the iTest
Dianne Lucas FCIM
Managing Director

Dianne has spent three decades in the marketing and communications industry, specialising in the built environment sector for the past 14 years.

Since joining CMDi in 2003 as managing director, she has built the agency’s reputation as creative marketing and brand build building specialists, working with some of the sector’s leading organisations. Dianne is responsible for guiding and advising clients on all aspects of our work, from the Brand Builder programme, to communications strategy and cross-channel execution.

Before joining CMDi, Dianne held senior board director positions within leading London-based agencies such as Saatchi and Saatchi, Imagination, Purchasepoint and Aspen PLC.

Dianne is the driving force behind the agency’s unique ‘incisive’ methodology, co-author of the incisive marketing series and originator of Brand Builder and the iTest.

Clive Hurcomb
Creative Director

Since 1994, Clive has consistently demonstrated an original talent for tackling the demanding specialised requirements of the built environment sector – where form cannot ignore function. His depth of experience, and breadth of skills, helps keep CMDi’s clients at the forefront of creative excellence.

Ahmed Khan
Client Services Director

Ahmed is a built environment communications professional with over 25 years of experience working for, and within, the sector – both agency and client side as Head of Marketing. He has considerable experience of managing projects and developing winning communications programmes.

Since joining CMDi in 2014, Ahmed has developed CMDi’s digital centre of excellence and is responsible for ensuring we deliver a quality, proactive and reliable client experience that exceeds expectations.

Prior to CMD, Ahmed was responsible for setting up the UK’s first outsourced construction bid management company, helping engage B2B service and product audiences to win £multi-million projects. Always leading with forward thinking creativity and aspiring to improve performance and commercial profitability.

Kenton Meyer
Strategy Director

Kenton is a big agency strategic planner, with experience in both B2C and B2B fields, in the UK, Europe and Africa, encompassing market research, brand reviews and communication planning, marketing strategy and training. He heads the CMDi strategy department, using both quantitative and qualitative research to underpin the agency’s strategies and provide direction for brand positioning programmes.

Tim Braithwaite
Head of Copy

A passionate ideas man and meticulous wordsmith, Tim brings years of experience working through-the-line with heavyweight London advertising agencies. Today he prefers the leaner, friendlier, and more agile environment of CMDi working closely with clients as part of a tight-knit team. Initially trained as an Architect, the built environment has always been a familiar subject.