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We love creativity, we champion strategy, but we measure all our work in terms of cut-through and response. Because unless your spend on brand or communications generates response that translates into results, what’s the point?
From complex brand or product positioning, to homeowner engagement campaigns we apply CMDi’s unique incisive methodology to ensure our clients have more certainty of achieving the right outcome.
Building Membership ValueSam Ricketts2020-03-13T11:09:48+00:00
If your communications don’t cut through, what’s the point? Our free Cut Through Test has been designed by experts to indicate the incisiveness score of your marketing, instantly. Then list actionable ideas to help improve your brand’s effectiveness and traction.
Dianne is a Fellow of the Chartered Institute of Marketing and has spent three decades in the industry, specialising in the built environment sector for the past 15 years.
Since joining CMDi in 2003 as managing director, she has built the agency’s reputation as brand building specialists, working with some of the sector’s leading organisations. Dianne is responsible for guiding and advising clients on all aspects of our work, with a hands on approach to strategic development and communications implementation.
Before joining CMDi, Dianne held senior board director positions within leading London-based agencies such as Saatchi and Saatchi, Imagination, Purchasepoint and Aspen PLC.
Since 1994, Clive has consistently demonstrated an original talent for tackling the demanding specialised requirements of the built environment sector – where form cannot ignore function. His depth of experience, and breadth of skills, helps keep CMDi’s clients at the forefront of creative excellence.
Kenton is a big agency strategic planner, with experience in both B2C and B2B fields, in the UK, Europe and Africa, encompassing market research, brand reviews and communication planning, marketing strategy and training. He heads the CMDi strategy department, using both quantitative and qualitative research to underpin the agency’s strategies and provide direction for brand positioning programmes.
Head of Copy
A passionate ideas man and meticulous wordsmith, Tim brings years of experience working through-the-line with heavyweight London advertising agencies. Today he prefers the leaner, friendlier, and more agile environment of CMDi working closely with clients as part of a tight-knit team. Initially trained as an Architect, the built environment has always been a familiar subject.