Sharpening brand effectiveness to deliver business growth

CMDi is the UK’s leading strategic brand and marketing transformation consultancy for built environment and membership organisations.

We work with senior management and leadership teams to help them align business and brand strategy to achieve growth, build purpose and deepen engagement.

Our unique set of services combines research, strategy, creative and implementation, helping organisations focus on key strategic issues and then turn strategy into action, quickly and effectively.

The agency has over 20 years of built environment and membership organisation experience: sharpening brands, lifting marketing ROI and guiding transformation.

Contact CMDi to access sharper thinking, for the edge your organisation needs.

01483 924 766

Our Team

CMDi has a senior only team of sector focused specialists, combining years of experience in strategy, research, creativity and cross-channel implementation.

9 Essential Services

As well as providing bespoke solutions to meet specific needs, CMDi has created 9 end-to-end service packages to solve the most important challenges faced by organisations in the built environment.

CMDi’s services integrate research, strategy, and creative communications to deliver effective change or improvement in the most agile and cost-efficient way possible.

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Purpose Constructor

Define, position, and articulate exactly what your company stands for

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Brand Builder

Create or transform your brand to build valuable differentiation

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Homeowner Marketer

Build a compelling proposition to engage consumer decision‑makers

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Customer Connector

Identify and strengthen your most valuable customer relationships

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Persona Builder

Understand customers more clearly to target them more effectively

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Marketing Refresher

Pinpoint gaps in your marketing to focus budget where it matters most

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Product Launcher

Pinpoint your positioning and cut‑through with an integrated big idea

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Content Marketer

Increase traction and engagement with more compelling content

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Creative Outsourcer

Access all the specialist creative resource you need, when you need it


Incisive communications that cut through.

We love creativity, we champion strategy, but we measure all our work in terms of cut-through and response. Because unless your spend on brand or communications generates response that translates into results, what’s the point?

From complex brand or product positioning, to homeowner engagement campaigns we apply CMDi’s unique incisive methodology to ensure our clients have more certainty of achieving the right outcome.

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CMDi Marketing Blog

Browse incisive news and views on the built environment and related sectors.

How sharp is your brand?

Take our free Cut Through Test now

If your communications don’t cut through, what’s the point? Our free Cut Through Test has been designed by experts to indicate the incisiveness score of your marketing, instantly. Then list actionable ideas to help improve your brand’s effectiveness and traction.

Test your brand