Sharpening brand effectiveness to deliver business growth

CMDi is the UK’s leading strategic brand and marketing transformation consultancy for built environment and membership organisations.

We work with senior management and leadership teams to help them align business and brand strategy to achieve growth, build purpose and deepen engagement.

Our unique set of services combines research, strategy, creative and implementation, helping organisations focus on key strategic issues and then turn strategy into action, quickly and effectively.

The agency has over 20 years of built environment and membership organisation experience: sharpening brands, lifting marketing ROI and guiding transformation.

Contact CMDi to access sharper thinking, for the edge your organisation needs.

01483 924 766

Our Team

CMDi has a senior only team of sector focused specialists, combining years of experience in strategy, research, creativity and cross-channel implementation.

10 Service Packages

As well as providing bespoke solutions to meet specific needs, CMDi has created 10 end-to-end service packages to solve the most important challenges faced by organisations in the built environment.

CMDi’s services integrate research, strategy, and creative communications to deliver effective change or improvement in the most agile and cost-efficient way possible.

Purpose Constructor Icon 150

Purpose Constructor

Define, position, and articulate exactly what your company stands for

Brand Builder Icon

Brand Builder

Create or transform your brand to build valuable differentiation

Homeowner Marketer Icon

Homeowner Marketer

Build a compelling proposition to engage consumer decision‑makers

Customer Connector Icon

Customer Connector

Identify and strengthen your most valuable customer relationships

Persona Builder Icon

Persona Builder

Understand customers more clearly to target them more effectively

Marketing Refresher Icon

Marketing Refresher

Pinpoint gaps in your marketing to focus budget where it matters most

Product Launcher Icon

Product Launcher

Pinpoint your positioning and cut‑through with an integrated big idea

Content Marketer Icon

Content Marketer

Increase traction and engagement with more compelling content

Creative Outsourcer Icon

Creative Outsourcer

Access all the specialist creative resource you need, when you need it

E-Merchant Accelerator Icon 150

E-Merchant Accelerator

Fast-track your digital transformation to future‑proof your business

Find out more and request a presentation


Incisive communications that cut through.

We love creativity, we champion strategy, but we measure all our work in terms of cut-through and response. Because unless your spend on brand or communications generates response that translates into results, what’s the point?

From complex brand or product positioning, to homeowner engagement campaigns we apply CMDi’s unique incisive methodology to ensure our clients have more certainty of achieving the right outcome.

view more work


Browse incisive news and views on the built environment and related sectors.

Read More

How sharp is your brand?

Take our free iTest now

If your communications don’t cut through, what’s the point? Our free iTest has been designed by experts to indicate the incisiveness score of your marketing, instantly. Then list actionable ideas to help improve your brand’s effectiveness and traction.

Take the iTest
Dianne Lucas
Managing Director

Dianne is a Fellow of the Chartered Institute of Marketing and has spent three decades in the industry, specialising in the built environment sector for the past 15 years.

Since joining CMDi in 2003 as managing director, she has built the agency’s reputation as brand building specialists, working with some of the sector’s leading organisations. Dianne is responsible for guiding and advising clients on all aspects of our work, with a hands on approach to strategic development and communications implementation.

Before joining CMDi, Dianne held senior board director positions within leading London-based agencies such as Saatchi and Saatchi, Imagination, Purchasepoint and Aspen PLC.

Clive Hurcomb
Creative Director

Since 1994, Clive has consistently demonstrated an original talent for tackling the demanding specialised requirements of the built environment sector – where form cannot ignore function. His depth of experience, and breadth of skills, helps keep CMDi’s clients at the forefront of creative excellence.

Kenton Meyer
Strategy Director

Kenton is a big agency strategic planner, with experience in both B2C and B2B fields, in the UK, Europe and Africa, encompassing market research, brand reviews and communication planning, marketing strategy and training. He heads the CMDi strategy department, using both quantitative and qualitative research to underpin the agency’s strategies and provide direction for brand positioning programmes.

Tim Braithwaite
Head of Copy

A passionate ideas man and meticulous wordsmith, Tim brings years of experience working through-the-line with heavyweight London advertising agencies. Today he prefers the leaner, friendlier, and more agile environment of CMDi working closely with clients as part of a tight-knit team. Initially trained as an Architect, the built environment has always been a familiar subject.