Our services inform the right decisions and help to deliver transformational change.

To compete in turbulent times, leaders must constantly adapt and sometimes reinvent their strategy.

Whether you’re sharpening your organisation’s positioning to create valuable differentiation, creating a vision to seize new opportunities, or building a brand strategy to deliver more growth, you need a faultless strategic foundation backed up with go-to-market communications.

CMDi’s services integrate research, strategy and creativity to deliver effective change or improvement in the most agile and cost-efficient way possible. Services are available separately, or for fully integrated programmes, see our 8 unique service packages.

Research icon

Research

  • 360 organisational review
  • Leadership and team directional assessment
  • Market assessment, attractiveness and entry analysis
  • Brand review
  • Customer insights, behaviours and perceptions
  • Value proposition development
  • Segmentation and journeys
  • Product and service innovation
  • Channel and communications review
  • Personas and profiling
  • Data tracking, KPIs and benchmarking
Strategy icon

Strategy

  • Vision and corporate plan
  • Growth strategy
  • Organisational direction and leadership alignment
  • Brand and product positioning
  • Brand extension
  • Market entry strategy
  • Leadership and team change management
  • Personas and value propositions
  • Customer closeness, and personalisation strategy
  • Innovation and capability building
  • Channel review and strategy
  • Product and service review
  • Go-to-market and product launch
Creative icon

Creative

  • Vision and strategy articulation
  • Brand identity and expression
  • Value proposition articulation
  • Engagement and recruitment campaigns
  • Creative strategy
  • Messaging and copy
  • Content marketing campaigns
  • Consumer TV, VOD and radio

Membership Services

 

CMDi works with a wide variety of membership organisations, helping them sharpen-up their strategy to build sustainable value and growth.

Integrated Programmes

Purpose Constructor Icon 150

Purpose Constructor ©

Define, position, and articulate exactly what your company stands for

Brand Builder Icon

Brand Builder ©

Create or transform your brand to build valuable differentiation

Homeowner Marketer Icon

Homeowner Marketer ©

Build a compelling proposition to engage consumer decision‑makers

Customer Connector Icon

Customer Connector ©

Identify and strengthen your most valuable customer relationships

Persona Builder Icon

Persona Builder ©

Understand customers more clearly to target them more effectively

Marketing Refresher Icon

Marketing Refresher ©

Pinpoint gaps in your marketing to focus budget where it matters most

Product Launcher Icon

Product Launcher ©

Pinpoint your positioning and cut‑through with an integrated big idea

Content Marketer Icon

Content Marketer ©

Increase traction and engagement with more compelling content

Channel Connector Icon

Channel Connector ©

Extend into new channels with confidence

Growth Builder Icon

Growth Builder ©

Define and articulate your path to growth

Sustainability Builder Icon

Sustainability Builder ©

Start or sharpen your sustainability strategy

Where we can help

Solution:

Identify your most important customers and engage them in powerful ways with Customer Connector

Solution:

Pinpoint your positioning and cut-through with an integrated big idea with Product Launcher

Solution:

Pinpoint your positioning and cut-through with an integrated big idea with Product Launcher

Solution:

Pinpoint the gaps in your marketing and communication strategy to focus budget where it matters most with Marketing Refresher

Solution:

Refresh your brand identity and top-level creative in a bold, customer-focused way, with Marketing Refresher

Solution:

Build focus and sharpen the relevance of your offer with Brand Builder

Workshops to
help you sharpen your focus

CMDi workshops are designed specifically to help leaders focus on the things that matter, involve their teams and facilitate action.

We provide a wide range of workshops so please ask if you require support, or see below some of our most popular sessions.

Special services

Membership services

Membership Organisation Services

Research and strategy tailored for membership organisations

FENSA Installer Marketing

FENSA Installer Marketing

For FENSA Approved Installers: proven marketing to give your business an edge

Quick win services

If you’re looking to fast track to a sharper strategy, CMDi has designed some quick win services to help get things started.

Marketing Health-Check

Marketing Health-Check

Fast-track to a fitter future

Brand Review service

Brand Review

Fast-track to a sharper brand

Quick Win Strategy Session

Quick Win Strategy Session

Fast track to a strategy roadmap