Sustainability Builder
Start, or sharpen, your sustainability strategy to build value into your business, brand, products and services
Why this is the right time to start or sharpen your sustainability strategy
Recent research conducted by CMDi on behalf of the BMF, ‘State of Sustainability in Building Materials’ shows that sustainability is not just a hot topic, but a top priority.
However, achieving value through ‘sustainability’ is perceived to be complex, resource hungry and costly to achieve.
The issue is, quite often, knowing where to start.
CMDi: Sustainability, simplified
CMDi have developed our new Sustainability Builder service designed for merchants, manufacturers and service providers to help simplify sustainability, wherever a business may be on their sustainability journey.
CMDi’s Sustainability Builder is a fast track strategy programme designed to help embed sustainability into merchants, manufacturers and service providers businesses – not at corporate level, but where it counts – at brand and product level.
We go beyond corporate level ESG, to get under the skin of your brand, products and services to look at how they can be better positioned to drive value creation against emerging sustainability criteria and markets, like national retrofit.
We work with you to develop a sustainability strategy roadmap, helping unlock short term advantage, avoiding greenwashing, whilst planning for innovation to underpin sustainable advantage over the longer term.
We build in checkpoints to ensure that sustainability is driving value and reducing costs in your business at every opportunity.
For businesses who do not have a dedicated sustainability resource, we provide a ‘virtual’ expert to provide practical advice, ‘how to check lists’ and an end to end approach that takes the pain out of knowing what to do, what to prioritise and how to get started on your sustainability journey.
We use our research and strategy tools, combined with our unique expert panel of cross industry sustainability experts, including merchants, contractors, housebuilders and trade end users, to create powerful, targeted propositions and communication.
Our work for leading trade associations and membership bodies like the BMF, FMB, CIOB, GS1 UK provide deep understanding of the levers and barriers for sustainability in the sector.
A great place to start is to read the first major piece of research in the building materials sector, the BMF’s ‘State of Sustainability in the Building Materials Sector’, conducted by CMDi, and then talk to us.
If you’re looking to sharpen your sustainability proposition, avoid greenwashing, build real value and add credible differentiation, please talk to us first.
How it works:
Sustainability Strategy Builder offers bespoke and flexible modules to suit your needs and budget. At its core, it analyses your current situation, explores ways to sharpen your sustainability proposition to add commercial value, then develops powerful creative communications to take your messaging forward. Clear, simple, innovative. Avoiding greenwashing and jargon to connect your brand in the most powerful way to your many customer segments.
The programme includes some, or all, of the following elements as required:
Why CMDi are chosen as sustainability brand value creation partners:
Our deep built environment experience and connected team of experts, drives razor sharp targeting, speed to market, cost savings and business growth.
Our team are often described as ‘essential brand advisors’ and ‘secret strategy weapons’ by CEOs and leadership teams.
Our solutions can be trusted to help you make big decisions with certainty, underpinned by our proven credentials for delivering brand transformation, change and growth over 15 years in the sector.
Our clients span the supply chain, so we understand every perspective, from trade associations to merchants, manufacturers and contractors.
We combine a unique blend of strategic and creative skills, with years of experience solving complex marketing challenges.
We work at the heart of the building materials sector supporting the BMF in its key initiatives, in particular providing strategic leadership for supply chain collaboration, sustainability, product data standardisation, the skills shortage, helping to implement the corporate strategy we shaped with their board.
To sharpen your advantage, speak to the experienced brand team proven in your sector.
Sustainability Builder Case Studies
Want to know more?
Find out how CMDi can sharpen your communications.
Interested in one of our integrated programmes? Just ask here.
Alternatively, you can give us a call:
