Sharper thinking for the edge you need
Transform your brand. Transform your business.
Customer expectations, experiences and relationships are shifting fast. Traditional go-to-market strategies that once guaranteed success are now just table stakes in a hyper-connected, post-pandemic world. Brand strategy is your transformation engine.
What people think brand strategy is vs what it actually is
Most people think brand strategy is just a logo, a colour palette and a catchy tagline, but without strategic foundations, they’re just surface polish. CMDi’s role is to help brand owners start differentiating – with clarity.
The sustainability wake-up call the building materials sector can’t ignore
The 2025 BMF State of Sustainability report is out, and it delivers a clear message: we are progressing, but we are also at real risk of losing momentum.
Why your employer brand matters more than ever — and why it’s time to sharpen yours
Today, with the launch of our new guide How to Build Your Employer Brand – we’re calling on leaders to take employer branding seriously, to elevate it, and to treat it as central to commercial success, not peripheral to it.
CMDi’s work for the BMF wins two Excellence Awards
The BMF secured two prestigious prizes at the Association Excellence Awards 2025; Best Member Engagement Award, in addition to a Silver Award for the Best Awareness Campaign, for their innovative BMCareers programme, run by CMDi.
The Built Environment Has a Marketing Problem
I’ve just finished reading The Case for Marketing in the Built Environment (Barbour ABI, Oct 2025), and my overriding reaction is equal parts frustration and concern; our industry is mistaking activity for strategy. We are, quite simply, putting the tactical cart before the strategic horse.
Relaunching the Bathroom Manufacturers Association InstallerSHOW
One of the best parts of any brand transformation project is sharing the re-launch moment with your colleagues, clients and project team – and of course, the market. Yesterday’s relaunch of the BMA to the Bathroom Association at the Installer Show was one of those moments.
Spring is in the air
Brian Berry, CEO, FMB and I met for one of our regular catchups and thought it's the perfect time to review upcoming opportunities in the sector... now that some of those long-awaited green shoots appear to be on their way…