Sharper thinking for the edge you need
CMDi’s work for the BMF wins two Excellence Awards
The BMF secured two prestigious prizes at the Association Excellence Awards 2025; Best Member Engagement Award, in addition to a Silver Award for the Best Awareness Campaign, for their innovative BMCareers programme, run by CMDi.
The Built Environment Has a Marketing Problem
I’ve just finished reading The Case for Marketing in the Built Environment (Barbour ABI, Oct 2025), and my overriding reaction is equal parts frustration and concern; our industry is mistaking activity for strategy. We are, quite simply, putting the tactical cart before the strategic horse.
Relaunching the Bathroom Manufacturers Association InstallerSHOW
One of the best parts of any brand transformation project is sharing the re-launch moment with your colleagues, clients and project team – and of course, the market. Yesterday’s relaunch of the BMA to the Bathroom Association at the Installer Show was one of those moments.
Spring is in the air
Brian Berry, CEO, FMB and I met for one of our regular catchups and thought it's the perfect time to review upcoming opportunities in the sector... now that some of those long-awaited green shoots appear to be on their way…
The launch of the BMF’s sector awareness programme
It’s been a particularly busy year at CMDi as the BMF’s strategy partners supporting the launch of their biggest initiative, designed to put the ‘hidden’ building materials sector on the map as a credible, trusted and attractive employer sector brand.
BMF Sustainability Forum November 2024
I always enjoy the BMF’s sustainability forums, and our 2024 report provides a fascinating insight into our sector, which is so critical to the future of a more sustainable built environment.
Reasons to be cheerful, parts 1-5
An interesting conversation with Brian Berry, the CEO of Federation of Master Builders today, discussing the pressures that everyone competing in the built environment are facing today.
Time to get with the Programme
The Making a Material Difference campaign will shine a spotlight on our hidden gem of a sector; an excellent area in which to build a career.