The building materials supply business is anything but usual right now. It’s more important than ever for builders’ merchants to fast-track to a fitter future with a digital marketing strategy.
How can your organisation and brand regain its energy? With so much uncertainty in the market, the need for greater brand energy is greater – and more valuable – than ever. By balancing efforts between current performance and future re-energising, organisations can do better than survive this year – they can thrive and grow sustainably.
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
To help shape your brand’s future success you need to start planning strategically. Asking the right questions isn’t just a good place to start, it’s vital.
When you think of a builders’ merchants, you probably don’t think of an advanced eCommerce website and digital marketing strategy. But why not? Everyone else in retail is using them.