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How energised brands think, act and grow

2020-01-28T10:34:20+00:00Categories: Comments|Tags: |

How can your organisation and brand regain its energy? With so much uncertainty in the market, the need for greater brand energy is greater – and more valuable – than ever. By balancing efforts between current performance and future re-energising, organisations can do better than survive this year – they can thrive and grow sustainably.

What is a brand?

2019-10-23T07:53:09+01:00Categories: Comments|

Ironically, even people who work in branding often struggle to answer this question. That’s why, at CMDi, we have created a useful metaphor to help everyone in the built environment sector understand what is mean by a “brand”.