Working alongside great leaders
Over the last six years, I have been privileged to work as the BMF's marketing and strategy partner. It has been a front-row seat to one of the most impressive trade association growth stories in the UK.
Membership in the new reality: why the future belongs to those who act together
A CMDi perspective on Memcom 2026, which showed a sector standing on the edge of its most important decade.
CMDi’s work for the BMF wins two Excellence Awards
The BMF secured two prestigious prizes at the Association Excellence Awards 2025; Best Member Engagement Award, in addition to a Silver Award for the Best Awareness Campaign, for their innovative BMCareers programme, run by CMDi.
Project excellence
Having successfully repositioned the BMF’s brand strategy, CMDi was asked to deepen engagement with their growing base.
How to ensure your membership organisation moves from important to essential
As the financial realities of the COVID-19 crisis really begin to bite, membership organisations are facing perhaps the most challenging time in their history. Don’t just adapt and survive… plan to thrive.
How membership marketing can benefit from building personas
While a one-size-fits-all approach can be convenient, it rarely connects. The solution is simply to stop seeing your members as “members”, and start treating them as individual people. And a good way to do this is by building Personas.