One of the best parts of any brand transformation project is sharing the re-launch moment with your colleagues, clients and project team – and of course, the market. Yesterday’s relaunch of the BMA to the Bathroom Association at the Installer Show was one of those moments.
It’s been a particularly busy year at CMDi as the BMF’s strategy partners supporting the launch of their biggest initiative, designed to put the ‘hidden’ building materials sector on the map as a credible, trusted and attractive employer sector brand.
The Making a Material Difference campaign will shine a spotlight on our hidden gem of a sector; an excellent area in which to build a career.
For me, the best part of the Installer Show was sharing the relaunch of Lecico Bathrooms. This was the result of an 18 month deep brand review programme and a positioning strategy, designed to pinpoint and articulate the Lecico difference.
The forum at the NSBRC has wrapped. These forums are always packed full of great insights and challenging thinking from the movers and shakers driving the challenging sustainability agenda in the Building Materials sector.
The BMF’s Sector Awareness Campaign – which will use Building Materials Careers as its strapline – is about positioning the industry as a vibrant, diverse, forward-thinking sector, one where a huge variety of people can find a career.
The Builders Merchants Federation has begun the launch process for a long-term sector awareness communications programme, developed with CMDi, to raise the public’s knowledge and understanding of the building materials industry.
Who’s behind the BMF’s sector awareness campaign? We are! As built environment brand specialists we have been collaborating to shape and define the Building Materials sector for the first time.
Research on the state of sustainability in the Building Materials Sector highlights the importance of simplifying the subject for everyone in the supply chain.
CMDi launch an ‘invitation only’ panel of industry influencers, leaders, marketing professionals and trailblazers to form a powerful research-based community.
