Building membership value
CMDi works with a wide variety of membership organisations, helping them sharpen-up their strategy to build sustainable value and growth.
Our work over the past decade has enabled CEOs and their leadership teams to step back from business as usual activities and identify new strategies to deliver change in a more agile way.
We combine a unique blend of research, strategy and creative skills, designed specifically to solve challenges and accelerate change for organisations who want to delver more for their members.
Our senior team has over 10 years’ experience of simplifying the complex, sharpening strategy and guiding transformation for membership organisations.
CMDi work with you to explore where your organisation needs support or could benefit from an extra pair of legs in the strategy department.
No assignment is ever the same and we fully tailor our range of services to meet your needs, budget and resourcing levels.
 |
Research |
- Vision and value review
- Engagement analysis
- Usage and perceptions
- Value proposition development
- Insights and behaviours
- Segmentation and journeys
- Offer, fund raising and service innovation
- Channel and communications review
- Personas and profiling
- Data tracking, KPIs and benchmarking
 |
Strategy |
- Growth strategy
- Vision and brand strategy
- Membership model of the future
- Fund raising
- Commercial offer and products
- Personas and personalisation
- Value propositions
- Go to market and product launch
- Measurement and results
- Workshops
 |
Creative |
- Vision and strategy articulation
- Brand identity and expression
- Value proposition articulation
- Engagement and recruitment campaigns
- Creative strategy
- Messaging and copy
- Content marketing campaigns
- Consumer TV and radio
 |
Workshops |
- CEO ‘futures’ workshop
- Board strategy days
- Vision creation and roadmap
- Senior leadership team ‘value building’ workshop
- Visioning and ideation
- New corporate strategy planning
- Membership model of the future
There’s never been a more important time to build member value
At CMDi our close relationships with CEOs across the membership sector has helped us to understand why there has never been a more important time for organisations to sharpen-up their strategy – whatever existed before needs to be reshaped to meet the challenges and opportunities you and your members are facing today.
Our role is to provide high quality research and robust strategic advice to help our clients define and achieve visible step change improvements, whatever their specific challenge or need may be.
And because we understand the importance of the purpose beyond profit that drives membership organisation value, we are passionate about the role we play and the value we add.
