Growth Builder
Identify where to play and how to win with a strategy that drives step change growth
Define and articulate your path to growth
Growth is fundamental to the survival of all types of organisations, but developing a growth strategy that unlocks step change growth, can be hard to achieve.
Our Growth Builder programme is specifically designed for changing the growth trajectory of an organisation via a paradigm shift in one or more aspects of the strategy. Some of the key platforms we look at for growth include rethinking:
- the ideal customer
- hero products
- added value services
- the method of delivering these products and services
- how the brand is positioned
- and how to challenge the status quo
Growth Builder uses primary and secondary research plus the data, knowledge and experience held within the client organisation to identify the changes needed to achieve a quantum leap in growth.
The resulting growth strategy that is developed is fully supported by evidence from research and buy-in from the internal team during a collaborative process that ensures deep internal socialisation. This is important because it means that the strategy is built on experience, and it is set up for success because it is implemented by a team that understands it and owns it.
A key differentiator of the programme is that it not only delivers clarity in the plan, but also translates the strategy into actionable creative outputs. CMDi’s creative team develop brand and communications assets that deliver the strategy internally and externally across audiences, markets, and channels.
The programme has been developed using our team’s experience of mainstream international brand strategies and adapting the methodologies specifically to the sectors we work in. In the last 5 years, CMDi’s Growth Builder programme has been behind many successful transformations for businesses in the built environment, for membership organisations and not for profits.
Growth stretch strategy
[identifies where growth will come from]
- Market size and potential market share
- Priority target audiences and their needs
- New customer value propositions
- Value propositions to strengthen the offer to current target groups
Brand positioning strategy
[sets the direction of travel for the brand]
- Brand Positioning recommendation
- Brand manifesto and positioning line
Two stage research programme to explore and validate the strategy
[provides the insights to build a robust, validated plan]
Creative strategy
[articulates the value added by the brand]
- Brand-level creative concept
- Set of brand assets
- Internal communications
- Existing and new customer value propositions
Communication and implementation strategy
[provides the implementation roadmap with KPIs]
Performance tracking dashboard and rolling reviews
[tracks results and measures growth]
GROWTH BUILDER
 |
CMDi at all stages of the study acted as an extension of the AQUALISA team. Their care and passion for the brand and adding value to our process was first class. The CMDi team went above and beyond to ensure all key stakeholders were communicated to and the study was digested by all. CMDi are a great partner and I look forward to future projects with their team.Mike Simpson, Aqualisa Products |
Growth Builder Case Studies
Want to know more?
Find out how CMDi can sharpen your communications.
Interested in one of our integrated programmes? Just ask here.
Alternatively, you can give us a call:
