Persona Builder

Why built environment brands need to focus less on business and more on people

2020-02-12T13:00:53+00:00Categories: Comments|Tags: , , , |

“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.