Brand Builder

How energised brands think, act and grow

2020-01-28T10:34:20+00:00Categories: Comments|Tags: |

How can your organisation and brand regain its energy? With so much uncertainty in the market, the need for greater brand energy is greater – and more valuable – than ever. By balancing efforts between current performance and future re-energising, organisations can do better than survive this year – they can thrive and grow sustainably.

CMDi launches the first effectiveness test for Built Environment brands

2020-01-24T10:36:03+00:00Categories: News|Tags: , |

At CMDi, we have just launched the sector’s first online communications effectiveness test. Built on our unique incisive methodology and years of sector specialism, the “Cut Through Test” gives organisations an invaluable snapshot of their communications’ effectiveness – in just three minutes.

How to build brand insistence by sharpening your brand experience

2019-01-13T19:27:03+00:00Categories: Comments|Tags: , |

The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.

Built environment brand specialists CMDi appointed by The Builders Merchants Federation

2020-01-14T12:03:21+00:00Categories: News|Tags: , , |

To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.