If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
How can your organisation and brand regain its energy? With so much uncertainty in the market, the need for greater brand energy is greater – and more valuable – than ever. By balancing efforts between current performance and future re-energising, organisations can do better than survive this year – they can thrive and grow sustainably.
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
At CMDi, we have just launched the sector’s first online communications effectiveness test. Built on our unique incisive methodology and years of sector specialism, the “Cut Through Test” gives organisations an invaluable snapshot of their communications’ effectiveness – in just three minutes.
While many built environment brands now recognise the need to integrate a Persona-based approach to their marketing, too many forget the role of their brand, which is why CMDi has put together this vital guide.
The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.