Non-traditional competitors, with new business models powered by disruptive technologies, are still a threat and this combined with C-19 enforced changes are making reinvention and re-energising a vital priority.
With lockdowns lifting around the world, leaders are having to focus existing resources to compete in the pre-vaccine environment and reposition to win in the post-pandemic world.
If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Ask any CEO about the importance of long-term thinking, and they’ll agree it’s crucial. Ask any CMO about the importance of brand and marketing spend and they’ll say the same. So why do many organisations fall into the trap of short-term marketing?
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
At CMDi, we have just launched the sector’s first online communications effectiveness test. Built on our unique incisive methodology and years of sector specialism, the “Cut Through Test” gives organisations an invaluable snapshot of their communications’ effectiveness – in just three minutes.
While many built environment brands now recognise the need to integrate a Persona-based approach to their marketing, too many forget the role of their brand, which is why CMDi has put together this vital guide.
The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
