The problem with built environment marketing is that are too many products and not enough differentiation. So what is the blueprint of a great brand experience? In a word: incisiveness. Intelligently analytical, clear-thinking delivered in a concise and compelling way.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.
CMDi have revealed a sharp divide between organisations struggling to retain members, and those seeing a reversal in membership decline and a return to growth. Here, we explore the reasons for some surviving and others thriving.
After an intensive two year programme involving a complete brand review and overhaul, the FMB relaunched its new brand at the House of Lords this July, timed to coincide with its 75th birthday.
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.
The built environment is crowded with choice, how can your product secure a sharper position in your customers' mind? Find your difference, prove it, own it, communicate it.
