If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.