There are now around one billion web sites, and rising, carrying countless marketing messages. How do you ensure that your site cuts through and motivates action?

Designing incisively from the outset allows a clear path to be cut through to your brand and its products or services.

CMDi has developed ten rules of web design that, together, will allow your site to out-perform the competition and deliver the right response, from the right customers.

An incisive web site is useful, relevant, distinctive and well designed. Most of all it will prompt immediate action. Different web projects will have different design challenges, but there are some incisive design principles that are universal to ensuring a website delivers a more sharply focused customer experience.

  1. Understand the context
  2. Design around the message
  3. Be original
  4. Consider your canvas
  5. Keep it clean
  6. Drop font complacency
  7. Guide the visitor
  8. Hide the distractions
  9. Realistic beats complete
  10. Anticipate instant change
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Or, ask about the CMDi Web Refresher programme.

Ahmed Khan
Client Services Director

About CMDi

CMDi is a strategic and creative marketing consultancy that helps built environment brands and membership organisations sharpen-up their marketing performance.

As built environment sector specialists, we exist to help our clients construct new strategies to accelerate growth and build a sharply articulated point of difference.

More than ever, our unique set of services combining research, strategy and creative are helping organisations adapt and thrive by turning strategy into effective action – with speed and certainty.

The agency has over 20 years of building, construction and membership marketing experience: sharpening strategy, lifting marketing ROI and guiding transformation.

Specialities

Brand positioning • Brand transformation • Go-to-market and product launch • Customer insight, segmentation and profiling • Brand expression • Creative campaigns • Data, tracking and research

Sectors

Membership organisations • Trade associations • Building materials manufacturers • Builders merchants • Construction companies • Testing and certification bodies • Professional construction services • Sustainable products and environmental services • Health, safety and risk management • Property tech • Fleet management • Fleet tech

Founded

1993 CMD, CMDi 2016