Marketing Refresher

Why built environment brands need to focus less on business and more on people

2020-02-12T13:00:53+00:00Categories: Comments|Tags: , , , |

“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.

Why building a stronger brand needs to be at the top of the boardroom agenda for built environment brands

2019-01-13T19:37:40+00:00Categories: Comments|Tags: , |

Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.