“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.
You might understand brands, but do your colleagues? When CMDi surveyed 200 built environment marketing professionals recently, the findings were worrying...
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Why building a stronger brand needs to be at the top of the boardroom agenda for built environment brands
Fact: strong brands win – those that differentiate and have a clear point of difference, cut through. In the crowded world of construction marketing, the power of a strong brand is what provides that vital edge.