Whether you are a newly-appointed CEO with a mandate to transform your organisation, or an established leader seeking the best strategy on which to base a business reboot, Purpose Constructor is a proven solution that will set you in the right direction.
All organisations believe they have a Purpose, most think they’ve explained it; few have achieved either. Even experienced leaders tend to confuse their organisation’s Purpose with its Mission or Vision. So, what exactly is it?
Business to business (B2B) marketing is an old term, and an even older way of thinking. Our new Persona Builder tool now makes it easier than even to create a deeper, more accurate picture of your customers, enabling more profitable customer relationships.
To help accelerate and strengthen their commercial development, The Builders Merchants Federation has appointed built environment brand specialists CMDi – based on the agency’s recent work for the Federation of Master Builders.
Why do some organisations succeed while others fail? Surviving, let alone thriving, in today’s built environment market isn’t easy. But the organisations that work it out have one thing in common: they pursue Purpose before profit. And in doing so, profit follows.
CMDi’s latest end-user survey has revealed the truth about why people join a trade association in 2017. It’s not because they want to fit in. It’s because they expect to stand out.
CMDi have revealed a sharp divide between organisations struggling to retain members, and those seeing a reversal in membership decline and a return to growth. Here, we explore the reasons for some surviving and others thriving.
The clearer your Purpose the greater the change you can affect. This holds true for organisations as much as it does for individuals. Whether you are a CEO leading transformation within your business, or a marketeer tasked to implement that change, your Purpose is your path.
After an intensive two year programme involving a complete brand review and overhaul, the FMB relaunched its new brand at the House of Lords this July, timed to coincide with its 75th birthday.
