“Customer centricity” is a popular phrase many B2B marketers use to reassure themselves that they’re putting their target audience first. But here's the thing: the business being marketed to is not a faceless company to which you sell your product or service. It’s a key person, or key people, in that company. Often, the person running it.
Barriers to purchase may seem too ingrained to shift, but CMDi knows how incisive thinking and planning can bring them down. CMDi has developed some handy tips for how you can break this all-too-familiar, self-perpetuating, attitudinal circle.
Blaise Pascal once wrote, “I apologise for writing such a long letter, but I didn’t have time to write a short one.” Short is good. Shorter and more succinct is better.
At CMDi we help clients think, communicate and act incisively. Because today, only incisive communications work. Words are often the first aspect of your brand that customers see; they need to motivate action.
Defining the right questions to ask before answering a brief enables CMDi to get communication right first time, which is why CMDi has developed a briefing methodology based on asking powerful questions.
The built environment is crowded with choice, how can your product secure a sharper position in your customers' mind? Find your difference, prove it, own it, communicate it.
The digital revolution has brought an unexpected side-effect: people are losing the ability to concentrate. Our full 12 seconds of focused thought, typical only 15 years ago, has dropped significantly to just eight seconds.
