How to take your brand to TV for the first time

Why take your built environment brand or membership organisation to TV?

Statistically, TV is still the leading platform on which advertising is trusted – for any brand. 37% of people polled rated TV ads as “trusted”, compared with 12% for newspapers, 7% for websites and just 3% for social media [source: TV Nation].

According to a Nielsen survey, 59% of people prefer to buy new products from brands familiar to them. And TV remains one of the most cost-effective ways to ensure that widespread level of familiarity.

The medium of TV enables your brand to:

Tell a story to educate and inform homeowner and installer audiences
Quickly scale your business and build awareness
Provide both reach and activation functions
Engage with quality audio and visual creative
Give your brand gravitas and become famous

So, how do you go about it?

If you’re considering a brand strategy that uses TV as an above-the-line pull campaign, here are some tips from CMDi to get you started.

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About CMDi

CMDi is a strategic and creative marketing consultancy that helps built environment brands and membership organisations sharpen-up their marketing performance.

As built environment sector specialists, we exist to help our clients construct new strategies to accelerate growth and build a sharply articulated point of difference.

More than ever, our unique set of services combining research, strategy and creative are helping organisations adapt and thrive by turning strategy into effective action – with speed and certainty.

The agency has over 20 years of building, construction and membership marketing experience: sharpening strategy, lifting marketing ROI and guiding transformation.

Specialities

Brand positioning • Brand transformation • Go-to-market and product launch • Customer insight, segmentation and profiling • Brand expression • Creative campaigns • Data, tracking and research

Sectors

Membership organisations • Trade associations • Building materials manufacturers • Builders merchants • Construction companies • Testing and certification bodies • Professional construction services • Sustainable products and environmental services • Health, safety and risk management • Property tech • Fleet management • Fleet tech