Sharper thinking for the edge you need
How to take your brand to TV for the first time
If you’re considering a homeowner or installer brand strategy that uses TV as an above-the-line pull campaign, CMDi have some great tips to get you started.
Brand vs activation?
Ask any CEO about the importance of long-term thinking, and they’ll agree it’s crucial. Ask any CMO about the importance of brand and marketing spend and they’ll say the same. So why do many organisations fall into the trap of short-term marketing?
The value of incisiveness
Rooting out complexity, especially when it comes to brand focus, is only possible by taking a strategic and structured approach. Businesses that follow this path will reap the rewards of improved productivity, customer focus and achieve a competitive advantage.
FENSA launches new installer marketing package with CMDi
FENSA, working in partnership with CMDi, has launched a new Installer Marketing programme, designed to help FENSA Approved Installers realise the full potential of the UK’s largest and most prominent glazing competency scheme with a suite of expertly tailored and affordable marketing strategies.
How to fast track to a fitter digital future
The building materials supply business is anything but usual right now. It’s more important than ever for builders’ merchants to fast-track to a fitter future with a digital marketing strategy.
How to ensure your marketing stays fighting fit throughout this crisis
As the financial realities of the COVID-19 crisis really begin to bite, businesses are facing perhaps the most challenging time in their history. Don’t just adapt and survive… plan to thrive.
Manage your way out of the crisis with a strategy – not gut instinct
The challenges caused by the economic shutdown are taking a heavy toll on organisations everywhere. This is where we can help with our three COVID 19 Services.
CMDi launch Brand Immunisation – a COVID-19 service to help you
While your competitors and other organisations are in a state of flux or lock-down, use this time to sharpen-up your brand message, design, and point of difference.