Project Description

Client: Stark Energy Data Services

Making their online energy saving tool and other products easier to access and use

Originally, the brief was simply to refresh the website. CMDi helped reframe the task more valuably around making the benefits of their products and services easier to buy.

To achieve this, CMDi carried out a brand review with management, staff and customers, facilitated a positioning workshop, then delivered a strategy that ensured buy-in from management. The strategy was then applied to a practical refresh and modernisation of the brand including the creation of a strikingly different identity, with clear product application explanations.

Make Stark’s complex services easier to buy, across all coms channels.
Brand positioning strategy • Corporate identity refresh • Marketing collateral design • Email design, build, deploy • Website design and build
Website traffic immediately tripled, visitors stay twice as long, comments are positive and bounce rates have decreased to just 1.6%, and messaging is clearer and more integrated at all touch points making Stark’s services easier to buy.
Solid process, great creative, website and collateral – a winning combination that will support our business growth

Marketing and Communications Manager, Stark

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