While your competitors and other organisations are in a state of inertia or lock-down, use this time to sharpen-up your brand message, design, and point of difference.
Your brand’s immunity will be ensured by experts at CMDi who have years of experience in helping businesses turn around their marketing strategy – in good times and in bad.
Leverage the lock-down to create a healthier brand that cuts through the crisis
As the effects of the current crisis damage business more deeply, you need to immunise your brand by ensuring it is unmissable, unforgettable, and unmatched in your marketplace.
It also needs to show deep understanding of the effects of this crisis on your customers. That way, your message will cut through and your products and services can continue to help people.
Your point of difference needs to shine like a beacon to be seen at the moment. The way your brand looks and sounds and connects needs to be urgently reviewed with our health-check, then immunised against the effects of inertia and non-engagement, by sharpening what your customers see, read, and hear from you.
By the end of this Brand Immunisation, you will:
1. Strengthen the presentation and relevance of your brand to customers
2. Have clearer, more engaging messaging that cuts through the noise of this crisis
3. Be able to measure the difference this immunity will have made through increased marketing ROI
From marketing lockdown to cost-effective brand action
Protect your business with a stronger design and more robust message that will position you to survive while times are tough and thrive when this situation is over. 3 simple steps to managing your way out of the crisis:
CMDi’s small, expert team work with you to audit your current situation, develop a strategy to accelerate goal-driven marketing actions and then get everything ready to help you articulate and activate the plan, quickly and with certainty.
How your Brand Immunisation will help you:
review your brand situation to prioritise required actions to come out of this crisis fighting fit
ensure your offer is right for your customers in a post COVID-19 environment
know how to sharpen your differentiation and articulate it better, visually and verbally
give your logo, website, communications a workout to make them more relevant and engaging
map what needs to be considered to develop powerful content and social campaigns that show an authentic understanding of your customers’ new competitive landscape
decide what brand and communications action you need to take with a deployment plan that is KPI focused to drive higher ROI
Costs are flexible, based on your specific needs, and start at just £7500.
This service can be delivered entirely in a virtual environment using Skype or Teams, but it’s still very much a bespoke consultancy service led by our top team, working directly with you in a collaborative way.
This is not the time to employ expensive, unwieldly or large agencies – get totally independent advice from experts with no media or agency axe to grind. We’ll tell you it how it is, not try to sell you something. Other agencies or your current agency can’t do this. Small, agile and on your side, we offer a proven approach to measurably improve your marketing – fast.