Brand Immunisation icon

Brand
Immunisation

CMDi COVID‑19 Service

Fast-track to a healthier brand

Get ready for recovery – cut through the crisis

Don’t leave your future to chance, take control with an action focused strategy from the specialists who have navigated clients through crisis and change before.

Fast-track to a fitter future
Contact us now for a virtual meeting to discuss how we can fast-track your marketing to get you fit to win.

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COVID-19 Immunisation

Harness your time working from home

While your competitors and other organisations are in a state of inertia or lock-down, use this time to sharpen-up your brand message, design, and point of difference.

Your brand’s immunity will be ensured by experts at CMDi who have years of experience in helping businesses turn around their marketing strategy – in good times and in bad.

Covid 19 Survival

Leverage the lock-down to create a healthier brand that cuts through the crisis

As the effects of the current crisis damage business more deeply, you need to immunise your brand by ensuring it is unmissable, unforgettable, and unmatched in your marketplace.

It also needs to show deep understanding of the effects of this crisis on your customers. That way, your message will cut through and your products and services can continue to help people.

Your point of difference needs to shine like a beacon to be seen at the moment. The way your brand looks and sounds and connects needs to be urgently reviewed with our health-check, then immunised against the effects of inertia and non-engagement, by sharpening what your customers see, read, and hear from you.

By the end of this Brand Immunisation, you will:

1. Strengthen the presentation and relevance of your brand to customers

2. Have clearer, more engaging messaging that cuts through the noise of this crisis

3. Be able to measure the difference this immunity will have made through increased marketing ROI

From marketing lockdown to cost-effective brand action

Protect your business with a stronger design and more robust message that will position you to survive while times are tough and thrive when this situation is over. 3 simple steps to managing your way out of the crisis:

Audit Articulate Activate graphic
Audit Articulate Activate graphic

CMDi’s small, expert team work with you to audit your current situation, develop a strategy to accelerate goal-driven marketing actions and then get everything ready to help you articulate and activate the plan, quickly and with certainty.

How your Brand Immunisation will help you:

  • review your brand situation to prioritise required actions to come out of this crisis fighting fit
  • ensure your offer is right for your customers in a post COVID-19 environment
  • know how to sharpen your differentiation and articulate it better, visually and verbally
  • give your logo, website, communications a workout to make them more relevant and engaging
  • map what needs to be considered to develop powerful content and social campaigns that show an authentic understanding of your customers’ new competitive landscape
  • decide what brand and communications action you need to take with a deployment plan that is KPI focused to drive higher ROI
Costs are flexible, based on your specific needs, and start at just £7500.
Request a price

CMDi’s Brand Immunisation programme

Fast-track to a stronger brand
Brand Immunisation programme

Manage your way out of the crisis with a strategy – not gut instinct

You have three courses of action:

1. Do nothing while your rivals get ready to take share away from you

2. Rush into gut reaction action, doing a lot of things that might work, but with unknown impact and cost – and can’t be proved to have worked

3. Act intelligently by getting a strategy in place now, based on expert advice, so you’re ready to seize advantage and fast-track to a fitter future

Crisis Strategy

Keep calm and choose wisely – why CMDi are the right partners

CMDi’s service has been specifically designed to help you urgently review the relevance of your brand and articulate your difference better to respond to customer needs at this time.
This service can be delivered entirely in a virtual environment using Skype or Teams, but it’s still very much a bespoke consultancy service led by our top team, working directly with you in a collaborative way.
Because we are experienced in your sector, we can apply our thinking quickly, so you benefit from plugging into our knowledge of what works, and what doesn’t.
This is not the time to employ expensive, unwieldly or large agencies – get totally independent advice from experts with no media or agency axe to grind. We’ll tell you it how it is, not try to sell you something. Other agencies or your current agency can’t do this. Small, agile and on your side, we offer a proven approach to measurably improve your marketing – fast.
Uncertain times often call for a fresh perspective. As independent specialists we can help you think outside of the box, accelerate and innovate, providing new ideas that will be good for business.

Act Now

Manage your way out of the crisis with a strategy – not gut instinct.

Ask here or call 01483 924 766

Which CMDi COVID-19 Services are you interested in finding out more about?
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Crisis Marketing Health-CheckBrand ImmunisationVirtual Strategy Session

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Our other COVID‑19 Crisis Marketing Services

Crisis Marketing Health-Check icon

Crisis Marketing Health-Check

Fast-track to a fitter future with a 10-point health-check and action strategy

Virtual Strategy Session icon

FREE 1 Hour Virtual Strategy Session

Your COVID-19 ‘phone a friend’ service, helping you through the crisis and beyond