Marketing Health‑Check
CMDi Quick Win Service
Fast-track to a fitter future
Our Marketing Health-Check will be conducted by experts at CMDi who have years of experience in helping businesses sharpen their brand and marketing strategy – in good times and in bad.
It will help you focus on small improvements you can implement easily to drive much needed short-term growth, while also developing a stronger longer-term strategy.
Our collaborative approach minimises the time, input and effort required by you – leaving you to focus on priorities, while we build a strategy to strengthen your business.
1. Understand the situation you face, with a 10-point marketing health-check
2. Have a clear, prioritised plan of marketing actions
3. Be able to activate the actions against a clear set of goals and KPIs so that your marketing is in better shape to deliver increased ROI
1. What are your business and marketing objectives now vs. what they need to be to help you emerge stronger and future fit? What actions are required to re-focus your organisation’s current goals on what matters most right now?
2. How strong is your brand? What actions do you need to take to sharpen it for a new era of uncertainty?
3. How focused are you on evolving customer needs? What actions do you need to take to align your products and services to meet them, so you are best positioned to win short-term and longer-term share?
4. Is your customer segmentation, database and/or CRM system ready? What short term actions can you take to build a better approach to focus on the customers that deliver growth and profit?
5. How well do your communications drive action? What actions do you need to take to focus on the things that matter right now to improve customer acquisition or build a bigger share of customer pockets?
6. Is your website focused on the right customers and the right calls to action? What actions are needed to improve customer journeys and deliver greater performance against only high priority goals?
7. Is your online offer ready to capitalise on the massive acceleration in online usage and demand to do more things online, whether purchasing, product search, or training and advice? What action plan can be developed to speed this up?
8. Is your content saying the right things to the right people to deepen engagement and trust – what actions are required to sharpen your messaging and creative to stand out in the crowd and provide authentic messages that build trust? How can you improve the impact of your social media and email marketing to increase its ROI?
9. Is your digital and performance marketing working as hard as it can? What more can you be doing to improve your online offer and make sure it gets found through intelligent SEO, PPC and remarketing?
10. How are you resourcing your marketing, what is your team capable and not capable of delivering quickly, or at all, and are the external partners you currently work with fit for action and delivering their services at optimal cost? Have you identified required changes both short and long-term to ensure your team and partners are working as efficiently as possible?
