Project Description

Client: Fuel Card Services Limited

Capturing data to drive insight for business direction and promote additional services.

The brief was to capture driver data to provide insight for business direction, help better serve end users, and create a channel to promote additional services.

To achieve this, CMDi developed an innovative programme for the fuel card sector from concept and design to build and launch. This included a native IOS and Android app to help drivers find fuel fast and enjoy retail offers, a new website to serve as a promotional channel, then ongoing campaign engagement support.

Launch a new and engaging driver-focused app to collect data for cross-channel promotion.
Complete solution from concept to deployment • Integrated creative assets • Website • App design • Welcome pack • EDM content management
15% of 300,000 targeted users now subscribe to the Drivers Club, with uptake increasing as the programme continues. Drivers social media shares/likes prove positive advocacy.
CMDi understands how to help us connect with our audiences in a way that drives leads and encourages switch – it’s commercially focused creative marketing

Group Marketing Manager, Fuel Card Services Limited

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