Project Description

Client: Casdron Enterprises

Redefining one of the UK’s leading distributors of professional tiling products

The brief was to introduce Casdron to audiences who knew of them as Lithofin. This needed to define Casdron’s positioning clearly in a way that established it for future growth as a distributor of premium tile care products.

To achieve this, CMDi undertook a thorough brand and competitor review including a workshop to generate the information necessary to structure and define its position. From there, CDMi helped sharpen the brand’s unique essence and showed how this drives all subsequent communications.

Relaunch a well-known brand under its enterprise brand name, and create a brand development programme that supports diverse growth plans.
Brand review • Brand strategy • Brand workshop • Positioning pyramid • Communications programme • Creative platform • Communication strategy • Creative ideation • Creative production • Logo refresh • New strapline • New stationery • Channel placement
Brand refresh created platform for growth, establishing wider range awareness for greater share of end user spend.
CMDi reviewed our brand and guided us carefully through to a powerful new positioning to help support the next phase of our growth.

Marketing Manager, Casdron Enterprises

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