Redefining one of the UK’s leading distributors of professional tiling products
The brief was to introduce Casdron to audiences who knew of them as Lithofin. This needed to define Casdron’s positioning clearly in a way that established it for future growth as a distributor of premium tile care products.
To achieve this, CMDi undertook a thorough brand and competitor review including a workshop to generate the information necessary to structure and define its position. From there, CDMi helped sharpen the brand’s unique essence and showed how this drives all subsequent communications.