The BMF unveiled its plans for the next three years at its Members Day Conference, September 2018, promising to help members to build excellence into every aspect of their business. Research has confirmed that 77% of merchant and 95% of supplier members agree that the new value based strategy fulfils the role they want the BMF to play for them.
CMDi are now working closely with the BMF on the next phase of the 3 year strategy, with a strategic segmentation programme. The result will see the BMF extend its widely respected training and business services, and recharge its youth recruitment campaign to help the Federation’s diverse membership gain, and retain, business advantage at a time when the challenges facing the industry have never been greater. The BMF will also increase its political campaigning, focusing on priority issues identified by its membership.
BMF CEO John Newcomb says:
“Our mission for the next three years is to help members to excel at providing materials and services for building a better future. This is evolution rather than revolution, but our new strategy encompasses a bold vision. It represents a move away from just being the glue that sticks a diverse and sometimes fragmented industry together, to a role of greater leadership as the backbone of the industry standing up for members’ interests in the political arena.”
“Just as importantly, we will be building on our successful training and business service offers to deliver even better value to our different member groups, by providing individual companies with a personalised service package tailored to their specific needs.”