Client: Tornado Wire

Getting more people to talk to, and buy from, the UK’s fencing specialists.

The brief was to create a new differentiator that built the brand’s premium image against parity products and kept cross-channel marketing cost-effective.

To achieve this, CMDi positioned Tornado as go-to industry experts, highlighting service differentiators and expertise, above just product range features. CMDi then produced a comprehensive range of creative templates, across multiple channels, for cost effective implemetation by the in-house marketing team.

Enhance the brand’s differentiation as leader in a commodity market (wire) amidst strong competition and product parity, to justify their premium pricing.

Brand positioning • Product differentiation • Improved contractor recruitment and retention • Enhanced retail presence •Website styling and content strategy • POS materials

Integrated suite of marketing templates brought cost-effective marketing to all target audiences beyond what was previously affordable and increased contractor engagement, recruitment, and retention.
quotemark
CMDi applied a thorough brand positioning review process and helped us create a distinctive new identity. This has helped us to outperform our competitors over the last 2 years.

Sales and Marketing Director, Tornado Wire
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