Client: Tornado Wire
Getting more people to talk to, and buy from, the UK’s fencing specialists.
The brief was to create a new differentiator that built the brand’s premium image against parity products and kept cross-channel marketing cost-effective.
To achieve this, CMDi positioned Tornado as go-to industry experts, highlighting service differentiators and expertise, above just product range features. CMDi then produced a comprehensive range of creative templates, across multiple channels, for cost effective implemetation by the in-house marketing team.
CMDi applied a thorough brand positioning review process and helped us create a distinctive new identity. This has helped us to outperform our competitors over the last 2 years.Sales and Marketing Director, Tornado Wire |