Project Description

Client: Fuel Card Services Limited

Winning and retaining customers through a new digital platform.

The brief was to deliver a cost effective and innovative solution to drive organic growth, via an integrated digital strategy for FCS brands.

To achieve this, CMDi developed and managed a ground-breaking digital programme, incorporating a single WordPress platform adapted for 23 different service and product brands.

Create a centralised digital strategy, design and implement a cost effective platform for the umbrella group brand and 23 discrete sites.
Integrated digital strategy • Website design and build • Hosting and maintenance for comprehensive digital platform
Winning over customers from competitors, strengthened loyalty, and an increase to 12% of market share nationally.
CMDi has contributed to the business achieving 12% market share in Britain.

Group Marketing Manager, Fuel Card Services

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