Project Description

Client: Fuel Card Services Limited

Accelerating organic growth, increasing switchover, and strengthening loyalty.

The brief was to increase FCS’s organic growth through a creative content marketing programme, overcoming the main barrier of market saturation.

To achieve this, CMDi used precision content marketing to support a commercial strategy focussing on valuable and relevant content, not more noise and clutter. CMDi provided much-needed clarity about FCS’s points of difference, helping customers understand why to switch and building deeper engagement and personalisation to increase lock-in and loyalty.

Entice customers away from competitor campaigns, increase lead generation and support lead nurturing through a highly tailored creative content marketing programme.
Developed integrated content modules and creative assets across channels including: ‘lead nurturing’ cycle providing reason to return to website • PR news release • Video • Infographic • Banner advert • Flipbook • Online survey
Increased web traffic supports growth in online applications and data capture now also supports a revenue generating advertising campaign.
Great audience-focused content to support our brands and generate leads. CMDi delivers it across all digital, social, video and media channels. It supports 40,000 website visits a month.

Brand Manager, Fuel Card Services Limited

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