Client: Fuel Card Services Limited
Accelerating organic growth, increasing switchover, and strengthening loyalty.
The brief was to increase FCS’s organic growth through a creative content marketing programme, overcoming the main barrier of market saturation.
To achieve this, CMDi used precision content marketing to support a commercial strategy focussing on valuable and relevant content, not more noise and clutter. CMDi provided much-needed clarity about FCS’s points of difference, helping customers understand why to switch and building deeper engagement and personalisation to increase lock-in and loyalty.
Great audience-focused content to support our brands and generate leads. CMDi delivers it across all digital, social, video and media channels. It supports 40,000 website visits a month.Brand Manager, Fuel Card Services Limited |