Creating a show stand for BRE that clearly stood out.
The brief was to design and deliver a stand for BRE (Building Research Establishment) during UK Construction Week – part of the Grand Designs exhibition at the NEC. Here, BRE was launching its new Home Quality Mark to consumers and house builders.
To achieve this, CMDi focused on exceptionally clear messaging about BRE and the new Quality Mark, encouraging consumers to look for the ‘sign of a better home’. This resulted in a stand-out “conversation starter” exhibition stand with calls to actions leading back to the website.