Launching a ground-breaking new HVAC product and reasserting the brand’s leadership
The brief was to create a campaign that builds awareness and anticipation of a new Heat Recovery system; the most significant advancement in efficiency for decades. Targeting multiple professional audiences, we needed to negate the advantage claims of rivals, and persuade installers and specifiers to attend launch events.
CMDi developed all the main campaign assets designed to focus on known priority interests of HVAC target audiences. We devised a three-stage communication strategy, targeting priority users of Daikin and rival systems generating compelling reasons to believe.