Project Description

Client: Daikin

Launching a ground-breaking new HVAC product and reasserting the brand’s leadership

The brief was to create a campaign that builds awareness and anticipation of a new Heat Recovery system; the most significant advancement in efficiency for decades. Targeting multiple professional audiences, we needed to negate the advantage claims of rivals, and persuade installers and specifiers to attend launch events.

CMDi developed all the main campaign assets designed to focus on known priority interests of HVAC target audiences. We devised a three-stage communication strategy, targeting priority users of Daikin and rival systems generating compelling reasons to believe.

Leverage Daikin’s latest product launch to meet ambitious sales targets.
Teaser campaign generating interest • Digital communications with press support promoting pre-registration for launch seminars • Invitations to VIP priority installers • Interactive launch presentation with supporting literature • Full suite of supporting sales and technical literature • ACR Show prestige stand design with enclosed seminar theatre
Measurably enhanced awareness, generating valuable market warm-up.
CMDi exceeded our expectations and delivered impressively.

Marketing Manager, Daikin UK

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