Project Description

Client: BAL (Building Adhesives Limited)

Revolutionising the digital presence of the UK leader for tiling products.

The brief was to bring the BAL brand to life online for better engagement, creating a new multi-platform, mobile friendly website experience with measurably improved engagement figures.

To achieve this, CMDi created a comprehensive brand engagement tool, presenting users with a friendly and captivating interface, well thought-out customer journeys and strong calls-to-actions, all built on a simple to use bespoke WordPress platform.

Win new fixers, increase specifier engagement, build homeowner presence, lead the market with innovative online tools.
Digital strategy • Architecture, content and wireframe • Website design and development • Design and development of online tools including: stockist finder, web builder, find a tiler, forum, and product selector.
Google analytics report average audience sessions have gone up by 41.34%, with mobile interaction increasing by 80.75%.
CMDi’s sector experience and digital expertise meant they understood how to deliver a solution that exactly met our needs

Head of Marketing, BAL

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