Client: Freedom Group

Ensuring greater online brand differentiation.

The brief was to bring the newly-refreshed Freedom brand to life online with an exciting, engaging and fully responsive website.

To achieve this, CMDi simplified the user journey to cross-sell and make it easier to buy a range of services from this large and complex organisation.

Refresh the brand by revitalising its digital presence.

Digital strategy • Design and build of new website • Integration across laptop, tablet and mobile • On-going support

Visitor duration up 81%, pages viewed up 47%, bounce rates dropped 28%, transforming business lead generation and recruitment facilities.
quotemark
We appointed CMDi to build our new website after a 4 way pitch, because they really understood what we needed.

Interim Marketing Manager, Freedom
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