Cross-selling multiple brands to plumbers through a convenient new digital platform
The brief was to position Wavin’s multiple brands in front of thousands of plumbers and heating engineers. To achieve this, a concept was needed for a new digital channel plus full implementation of a website, including all content from news and advice to technical features and engagement mechanics.
CMDi created Plumbed-In – a unique online resource and EDM programme. It brings together all of Wavin’s market-leading brands onto one platform and shows how they provide an easy, integrated solution to all domestic plumbing, heating and drainage needs.