Client: Wavin Plumbed-In

Cross-selling multiple brands to plumbers through a convenient new digital platform

The brief was to position Wavin’s multiple brands in front of thousands of plumbers and heating engineers. To achieve this, a concept was needed for a new digital channel plus full implementation of a website, including all content from news and advice to technical features and engagement mechanics.

CMDi created Plumbed-In – a unique online resource and EDM programme. It brings together all of Wavin’s market-leading brands onto one platform and shows how they provide an easy, integrated solution to all domestic plumbing, heating and drainage needs.

Sell more of Wavin’s products to more plumbers.

Digital channel concept, branding, and all programme creative including: Design and build of website • Database and CMS management • Full content creation and management of monthly EDM editorial calendar • EDM design and deployment to over 18,000 plumbers with full analytics

An intelligent engagement and selling platform that increased dwell-time, click-through, engagement, and data capture.
quotemark
They gave us everything from concept to content… working with CDMi has been hugely cost-effective.

Digital Marketing Executive, Wavin
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