Client: Wavin Plumbed-In
Cross-selling multiple brands to plumbers through a convenient new digital platform
The brief was to position Wavin’s multiple brands in front of thousands of plumbers and heating engineers. To achieve this, a concept was needed for a new digital channel plus full implementation of a website, including all content from news and advice to technical features and engagement mechanics.
CMDi created Plumbed-In – a unique online resource and EDM programme. It brings together all of Wavin’s market-leading brands onto one platform and shows how they provide an easy, integrated solution to all domestic plumbing, heating and drainage needs.
They gave us everything from concept to content… working with CDMi has been hugely cost-effective.Digital Marketing Executive, Wavin |