Designing a sustainable exhibition display that stands out in a crowded environment.
The brief was to design and build a prestigious stand for BRE at the UK construction industry’s most important exhibition event, inspiring over 44,000 industry professionals across the supply chain.
To achieve this, CMDi realised the brand needed to start a conversation in a busy room. So the agency devised a simple and arresting design, intelligently using a limited budget. The tone was collaborative, welcoming and accessible, positioning BRE as the experts without any arrogance.