Our services inform the right decisions and help to deliver transformational change.
To compete in turbulent times, leaders must constantly adapt and sometimes reinvent their strategy.
Whether you’re sharpening your organisation’s positioning to create valuable differentiation, creating a vision to seize new opportunities, or building a brand strategy to deliver more growth, you need a faultless strategic foundation backed up with go-to-market communications.
CMDi’s services integrate research, strategy and creativity to deliver effective change or improvement in the most agile and cost-efficient way possible. Services are available separately, or for fully integrated programmes, see our 8 unique service packages.
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Research |
- Brand strength and benchmarking
- 360 organisational review
- Leadership and team directional assessment
- Market assessment, attractiveness and entry analysis
- Brand review
- Customer insights, behaviours and perceptions
- Customer satisfaction and value tracking
- Value proposition development
- Segmentation and journeys
- Product and service innovation
- Channel and communications review
- Personas and profiling
- Data tracking, KPIs and benchmarking
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Strategy |
- Vision and corporate plan
- Growth strategy
- Organisational direction and leadership alignment
- Brand and product positioning
- Brand extension
- Market entry strategy
- Leadership and team change management
- Personas and value propositions
- Customer closeness, and personalisation strategy
- Innovation and capability building
- Channel review and strategy
- Product and service review
- Go-to-market and product launch
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Creative |
- Vision and strategy articulation
- Brand relaunch and transformation
- Brand identity and expression
- Value proposition articulation
- Engagement and recruitment campaigns
- Creative strategy
- Messaging and copy
- Content marketing campaigns
- Consumer TV, VOD and radio
Membership Services
CMDi works with a wide variety of membership organisations, helping them sharpen-up their strategy to build sustainable value and growth.
Integrated Programmes
Where we can help
Solution:
Define and articulate your path to growth with Growth Builder
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Define, position, and articulate your purpose with Purpose Constructor
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Build focus and sharpen the relevance of your offer with Brand Builder
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Build focus and sharpen the relevance of your offer with Brand Builder
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Define and articulate your path to growth with Growth Builder
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Build a channel strategy backed by data and launch into that channel with Channel Connector
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Identify your most important customers and engage them in powerful ways with Customer Connector
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Understand your customers more clearly to target them more effectively with Persona Builder
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Pinpoint your positioning and cut-through with an integrated big idea with Product Launcher
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Pinpoint your positioning and cut-through with an integrated big idea with Product Launcher
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Pinpoint the gaps in your marketing and communication strategy to focus budget where it matters most with Marketing Refresher
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Refresh your brand identity and top-level creative in a bold, customer-focused way, with Marketing Refresher
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Build focus and sharpen the relevance of your offer with Brand Builder
Workshops to
help you sharpen your focus
CMDi workshops are designed specifically to help leaders focus on the things that matter, involve their teams and facilitate action.
We provide a wide range of workshops so please ask if you require support, or see below some of our most popular sessions.
