E-Merchant Accelerator

From eCommonSense & CMDi

Fast-track your digital transformation to future-proof your business
Accelerate your switch to digital

eCommonSense and CMDi

Make sure your merchant business becomes e-relevant, not irrelevant

While businesses have accelerated towards digital transformation across almost every sector, building and construction has been slow to change. More digital-savvy buyers are demanding the convenience that online services bring every day. Merchants must either make the switch to digital trading and marketing, or watch their competitive position fade.

E-Merchant Accelerator graphic

Fast-track to digital transformation

There are two things merchants need to do right now, to future‑proof their relevancy and increase market share: develop an e‑commerce trading platform and leverage it with a digital marketing strategy.

E-Merchant Accelerator is a unique, cost-effective digital change programme tailored to the specific needs of Merchants. Whatever stage of digital transformation your business is at, this is the only solution on the market designed to deliver it.

Two invaluable services in one turnkey solution

eCommonSense logo

An eCommerce trading platform, from turnkey website and product management system experts eCommonSense

Deliver the online services your customers demand with a world class online trading platform that integrates seamlessly with your current back office and is pre-populated with high quality building materials product data.

CMDi Logo EA

A digital merchant marketing strategy, from sector specialists CMDi

Maximise the investment in your website trading platform, with a complete digital merchant brand and communication strategy: from brand and customer experience review, to a full digital and offine marketing toolkit.

Traditional merchant businesses aren’t built to last

E-Merchant Accelerator – benefits

  • A best in class, integrated website trading platform
  • A database of relevant product data
  • A digital marketing strategy to leverage it

  • Fast, robust, and cost-effective deployment for any size of merchant
  • All the digital transformation services you need in one solution

CMDi’s Role

Your outsourced marketing partners, helping your business grow online sales, by marketing to who matters most.

CMDi's Role

How it works:

Ask for a presentation to discover how the programme can be tailored to meet your specific objectives, no matter where you are on your digital transformation journey.

Because the programme is fully integrated, you’ll benefit from a robust approach that gets you to where you need to be faster and more cost effectively.

The programme covers some, or all, of the following:

Ask for a E-Merchant Accelerator presentation >

Digital strategy and website review

Digital transformation strategy / review of current state of play

Digital marketing strategy

End to end design and development of a world class e-commerce trading platform

Customer segmentation and user journeys

Digital marketing programme and toolkit including SEO/PPC/social media/content marketing/email marketing

New website launch programme to new and existing customers

Some Merchants will also benefit from a brand review at the same time

Choose the right partners to help you drive change

BMF logo

Supported by the Builders Merchants Federation, and delivered by two leading specialists in their field, E-Merchant Accelerator enables you to transform your business quickly and confidently. Because the programme is modular, it is designed to suit your immediate digital stage-of-life requirements and budget, precisely.

eCommonSense and CMDi are BMF service members.

The BMF see E-Merchant Accelerator as a vital tool to help our members get future fit fast.

John Newcomb, CEO BMF

E-Merchant Accelerator is brought to you by:

eCommonSense provide turnkey website and product data management solutions exclusively for Merchants and their suppliers. Clients include Lords, TJ O’Mahony, JT Dove, Collier and Catchpole, South Coast, Gardiner & Scardifield, Inter-line, Haldane Fisher, BPS & George Lines.


eCommonSense takes care of all the technical side of delivering an integrated ‘best in class’ website and product information management system, which allows the Lords team to focus on merchanting.

Shanker Patel, Lords CEO & BMF Director

CMDi is the UK’s leading strategic brand building agency for the Building and Construction sector. Clients include BMF, FMB, FENSA, Chartered Institute of Building, Building Adhesives Ltd.


CMDi have allowed us to focus on key strategic issues and have provided us with a clear focus for the future. We are working together closely to move the BMF into the next phase of its transformation.

John Newcomb, CEO, BMF

E-Merchant Accelerator

From eCommonSense & CMDi, supported by the Builders Merchants Federation

Is your merchant business built to last? Book a free digital business assessment today >

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01483 924 766

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