Only incisive brands cut through.
Test yours now.

How sharp is your brand?

Welcome to the first brand cut through test, designed specifically for built environment organisations. It only takes three minutes, and it’s free.

The Cut Through Test provides a vital starting point for reviewing the effectiveness of your brand and communications by clarifying what’s most in need of improvement. It explores how focused you are on customers’ needs, the level of differentiation you are achieving and how memorable your messaging is.

At the end, you will instantly receive an incisiveness score, supported by clear actions for improving your brand’s cut-through.