The new website and branding are the result of collaborations with built environment brand specialists CMDi and IT Software company Borough IT.
Among the key features of the new site is a members area where companies can upload their own logo onto the energy labels designed to provide homeowners with the evidence that window and door products will perform as promised. Installers will also be able to upload a company profile to the BFRC site, enabling potential and existing customers to find and contact them directly.
In addition, System Houses and Manufacturers can now approve registered installers to use their product licences and they will soon be able to download training packs via the website to help explain the benefits of BFRC energy ratings and how to use them to win more work.
Alongside the website updates, the BFRC has undertaken a wider brand review in partnership with CMDi to help further enhance the vital role it plays in the fenestration supply chain, and have since been unveiling their enhanced strategy to support manufacturers and installers to build advantage through performance ratings.
The BFRC has launched its powerful, refreshed brand aesthetics, incorporating the new ‘Proven Performance’ slogan, providing the fenestration supply chain with a strong image to help promote the benefits for using BFRC ratings when advising homeowners on the best-performing products for their needs.
CMDi Managing Director, Dianne Lucas, comments, “The brand programme and subsequent website have been based on robust research with key stakeholders and have been carefully designed to ensure that the BFRC continues to drive improvements in energy performance, right across the supply chain.”