As the glazing industry’s first and largest self-assessment scheme, FENSA’s campaign is built on its purpose to improve standards in glazing for everyone’s benefit. FENSA helps homeowners identify competent installers by reminding them to ask one question before appointing an installer: “Will I get a FENSA certificate?”
Chris Beedel, FENSA Director of Membership, comments “This is one of the most important promotional campaigns in the history of the glass and glazing industry. It is the first time that FENSA has embarked on such a large, long-term marketing programme designed to benefit homeowners, installers, suppliers and the industry as a whole.”
CMDi’s Managing Director, Dianne Lucas comments “We’re delighted that our close partnership approach with FENSA and with our media partners GuerillaScope, has resulted in industry recognition. The integrated programme, which also features a homeowner targeted TV campaign, is increasing homeowner demand for both FENSA installers and certificates”.