Homeowner Marketer icon

Homeowner Marketer

Build a compelling consumer campaign that hits home

Reach the heart of your target audience

For some brands, B2C marketing isn’t relevant. For every other brand, driving consumer demand for their product or service can make the difference between losing relevance to their direct target audience, or leading their market.

Many built environment brands and membership bodies shy away from reaching out to homeowners. Either because they believe it’s hard to do cost-effectively or because they don’t have the skills, or the right agency, to seize the opportunities.

This strategic and creative programme combines our unique mix of B2B and B2C built environment skills to create communications that hit home. It uncovers what drives homeowner decision-making to develop the most compelling value proposition.

CMDi’s knowledge of homeowner media, including TV and SEO, means we can seamlessly manage the development of supporting creative and its cost-effective deployment.

How it works:

CMDi combines our expertise in built environment B2B audiences with our unique set of B2C skills, to deliver an end-to-end homeowner marketing programme that works within a carefully pre-defined budget.

Homeowner Marketer includes some, or all, of the following elements as required:

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Research and review of market and homeowner needs

Creation of specific homeowner propositions

Facilitated workshop to define and integrate B2B and B2C value propositions

Creative adcepts, including homeowner lift message

Communications strategy, including channel and media strategy

Full campaign collateral, TV / radio advertising, media planning / buying and deployment as required

Tracking and reporting

Homeowner Marketer icon


CMDi have transformed the FMB into a modern and relevant brand. Concise cut-through creative has connected with our target audiences. The team have provided support, direction and guidance throughout the whole process and have become an invaluable partner to our business.

Maire Nawaz, Sales and Marketing Director, Federation of Master Builders

Homeowner Marketer Case Studies

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