Product Launcher
Fully integrated positioning and launch campaign programme
Pinpoint your positioning
There are no short-cuts to launching a product or service successfully, especially if the product is complex, or technical in nature.
For a product to achieve stand-out in today’s crowded markets, a successful launch requires the careful development of sharply focused positioning, articulated through an ingeniously simple creative idea.
Product Launcher is a proven strategic and creative service designed to establish valuable product differentiation to set your product or service apart from the rest.
Combining deep knowledge of the built environment with our unique incisive positioning service, it delivers a start-to-finish launch communications programme.
Product Launcher has been developed from years of experience delivering effective launches for a wide range of building product manufacturers, from HVAC to UFH, as well as FinTech and SAAS providers.
Proven for many leading brands, Product Launcher ensures greater effectiveness, built on a razor-sharp positioning strategy and delivered via a powerful communications campaign.
Comprehensive competitor review and mapping, with customer / prospect research options
Facilitated launch workshop with key stakeholders
Full positioning recommendation with CMDi’s uniquely incisive strategy service
Communications strategy
Creative concept for launch campaign
A range of modular options for product launch collateral
Range of creative templates to support in-house delivery of communications items
Campaign tracking to monitor campaign effectiveness
PRODUCT LAUNCHER
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CMDi know how to make the complex simple, no one has time for complex anymore.Group Marketing Manager, Fuel Card Services |
Product Launcher Case Studies
Want to know more?
Find out how CMDi can sharpen your communications.
Interested in one of our integrated programmes? Just ask here.
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