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Product Launcher

Fully integrated positioning and launch campaign programme

Pinpoint your positioning

There are no short-cuts to launching a product or service successfully, especially if the product is complex, or technical in nature.

For a product to achieve stand-out in today’s crowded markets, a successful launch requires the careful development of sharply focused positioning, articulated through an ingeniously simple creative idea.

Product Launcher is a proven strategic and creative service designed to establish valuable product differentiation to set your product or service apart from the rest.

Combining deep knowledge of the built environment with our unique incisive positioning service, it delivers a start-to-finish launch communications programme.

Product Launcher has been developed from years of experience delivering effective launches for a wide range of building product manufacturers, from HVAC to UFH, as well as FinTech and SAAS providers.

Proven for many leading brands, Product Launcher ensures greater effectiveness, built on a razor-sharp positioning strategy and delivered via a powerful communications campaign.

How it works:

Simplify and sharpen your product launch with an end to end launch programme providing all the support you need with modular, costed options.

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Comprehensive competitor review and mapping, with customer / prospect research options

Facilitated launch workshop with key stakeholders

Full positioning recommendation with CMDi’s uniquely incisive strategy service

Communications strategy

Creative concept for launch campaign

A range of modular options for product launch collateral

Range of creative templates to support in-house delivery of communications items

Campaign tracking to monitor campaign effectiveness

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CMDi know how to make the complex simple, no one has time for complex anymore.

Group Marketing Manager, Fuel Card Services

Product Launcher Case Studies

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