Without a doubt one of the best parts of any brand transformation project is sharing the re-launch moment with your colleagues, clients and project team – and of course, the market.
Yesterday’s relaunch of the BMA to the Bathroom Association at the Installer Show was one of those moments.
The culmination of a robust 7 month programme of work with the association’s President Craig Baker, CEO Tom Reynolds, board sponsor Julie McLean and Engagement Director Amy Kirk and my team at CMDi, with many collaboration check points with the board and members along the way.
One of my hobby horses as a brand strategist is to remind people that it’s not all about the logo – it’s the clarity of positioning, proof of benefit delivery and power of the messaging that drives sustainable change.
The new brand has all the right ingredients for success and is fully focused on strengthening member value to deliver Insight, Influence and Impact.
It’s now time for the Bathroom Association to move into their next chapter with confidence and with a clear manifesto to unite the industry to shape a world where bathrooms are better for people and planet.